Four years after entering the Brazilian market, MV Agusta is opening its San Paolo branch office.
Run by Vladimir Zaitseff, the branch office is marketing the new range of 3 and 4 cylinder bikes manufactured in CKD with Dafra at the Manaus assembly plant.
This year’s objective is to achieve a 1.8% share of the country’s market.
Brazil is playing a very important role in MV Agusta’s expansion plan because it is the world’s third-largest market for the sale of medium- to large-bore bikes.
Having been in Brazil since 2011, MV Agusta is now building up its presence there by opening up this new branch, which will manage, distribute and provide customer service throughout this huge Latin American nation. The branch, with headquarters in San Paolo, is being run by Managing Director Vladimir Zaitseff, who can currently rely on a chain of 7 dealerships, which will certainly soon be growing as well due to the expansion of our range. Currently MV Agusta in Brazil is marketing the four-cylinder platform, with the F4 1000 RR and the Brutale 1090 RR, as well as the three-cylinder 800 models, including the F3, Brutale and Rivale. The entire range is manufactured in cooperation with DAFRA Ltd at the Manaus assembly plant, which has been assembling the motorcycles in CKD (Complete Knock Down/Loose Parts Kit) for MV Agusta since 2011.
Vladimir Zaitseff, with over 30 years of management experience in the automotive industry and now running the new organisation, commented, “Our presence on the Brazilian market has shown consolidated growth that has taken us from an 0.8% share of the market in 2011 to 45,446 units sold in 2014 in the Naked, Sports and Touring segments. The predicted market share for 2015 is 1.8%. So, now is the right time for us to confirm our commitment to our Brazilian customers, who have shown us how much they love our products and for whom we want to ensure the highest possible level of sales and after-sales services.”
José Ricardo Siqueira, General Manager at Dafra, added, “We are very proud of this partnership, which has enabled us to reintroduce such a legendary brand as MV Agusta to Brazil. Now we can leave the guidance to MV Agusta’s direct organization and concentrate our resources on the new manufacturing projects awaiting us, the first being the Turismo Veloce, a long-awaited bike even in Brazil.”
The news of the new branch office arrived precisely one week after the presentation of the new MV Agusta Turismo Veloce 800 to the press at Cap Ferrat, France, where, MV Agusta’s President and CEO, Giovanni Castiglioni said, “The increase in sales will be sustained by the launch of 19 models in 5 years and by our distribution network, including the opening of new MV Legal Entities,” as has occurred over the last year in Germany, the UK, France, and now in Brazil.